Brand Photography has become a buzz word in recent years, right?
As a small business owner, It sounds like it might be something that you need. But you’re not sure exactly why…!
So, let me share some of the benefits of commissioning your very own set of on-brand Personal Brand images…
Here are my top five:
1. You ARE your business
Even if you have a small team around you, you are the embodiment of what the business is, what it stands for.
You need to stand up and own that, and be the face of your brand.
People buy from people, so don’t go hiding behind a logo. If you have a small business of any kind, you need to have recent professionally taken photos of yourself in your brand pack.
2. Brands with a story behind them are more engaging
We all love a story, and we all love a brand that serves us up a consistent and engaging narrative that tells us what they stand for and what their values are.
We want the story behind their process, or the story of what they’re going to do for us.
A great brand photographer will want to know what the story is that you’re trying to tell, or help you tease it out if you haven’t given it any thought. They’ll then translate that story into visuals that make that narrative clear wherever you use it.
Armed with this clarity and beautiful imagery to articulate it, get ready for your engagement to grow!
3. You’ll feel like a BOSS
This one is HUGE. It’s always the thing that is mentioned in my client feedback – they come out of the shoot feeling sooo empowered, confident and professional.
Your mindset is SUCH a key element of your success in business, so the difference a brand shoot can do for you mentally really is remarkable.
Seeing yourself in your images, and seeing the professional expert that you actually are, will really make a difference to the actions that you take, which will in turn make your business more successful.
4. You will feel like being more visible
Once you have your suite of beautiful, on-brand images to choose from, you’ll find that you’re actually keen to post.
You’ll WANT to refresh your website and put your face on there. You’ll actively seek opportunities to use them!
No more hiding behind your logo…
The process of teasing out your brand story that we go through as part of the planning process, will mean that you have loads of clarity on what you want to be saying, to go with those images.
And I’m sure you don’t need me to point out, that visibility is key to the growth of your audience, and your business.
5. You’ll be ready to grab opportunities that might otherwise have passed you by
I’ve had headshot clients come to me at very late notice, when an opportunity presented itself and they simply had no decent professional picture of themselves AT ALL that they could use.
Press coverage, speaking opportunities at conference, podcast guest appearances, even a feature in your local magazine or a trade listing – you need to have good quality imagery to supply. If you’re interested in getting PR, good imagery is absolutely essential – I’ll have some resources for you coming soon.
Having a bank of great images of you, and which tell your brand story in a visual way, means you’ll be ready when opportunity knocks. In fact – it will make you subconsciously SEEK those opportunities!
So, what do you think – can you see how YOU could benefit from a Personal Branding Photoshoot?