We’ve all been told you need to ‘tell your brand story’ but you’re not alone if you haven’t a clue what that even means!

What story? How do I even begin?

It can be hard to wrap your head around it, and know where to start.

You life, your processes, your origins and your values are a well of story-rich content.

I’m not a copywriter – but IMAGES that tell a story, well they are my jam!

So, where do you start? Who are you…?

Here’s the thing: we’re all wired from childhood to recognise certain story types and characters.

So a great starting point is to figure out what kind of character your brand plays in the story.

These characters just resonate deeply, and we don’t even have to think about it to understand what they are all about.

Gandalf, Willy Wonka, Baloo – we really quickly know exactly what they are all about, right?

This recognition is a powerful device in branding – a shortcut that creates an immediate perception of your brand on a deep, subconscious level.

You might not always feel like a hero or a wizard when you’re looking at your to-do list that never ends!

But actually, your brand does have a distinct personality.

Knowing your Brand’s Character will give you clarity in your messaging and creates a shortcut to connection.

Once you know what that character is, everything from your messaging to your visuals starts to click.

To help you to get there, I’ve made a fun quiz so you can figure it out…

It’s quick and thought provoking – it could be the ‘aha’ moment that you need!

Not only does it give YOU clarity for your messaging, but it’s a really crucial building block for the imagery that I will create for you…

Your character will shape everything from location choices, props, camera angles, poses, activities, colours…. it’s the basis of everything.

So it’s a win for both of us!

And don’t worry, it doesn’t mean dressing up in a cape!

For most people 🙂

Click here to open the quiz!