What story?
And who am I playing in this so-called Brand Story?
It can be hard to wrap your head around it, and know where to start.
I can guarantee you that there are tonnes of stories that you are sitting on from your life right now, that are either directly relevant to your brand and offer, or can be told in a way that makes them so.
And your processes, origins and values are a well of story-rich content.
I’m not a copywriter (I know some really good ones though if you need one!) But I do have lots of tips in this area which I share with my email subscribers.
So, where do I start?
The first thing to think about in any story are the characters.
When we hear a story, certain characters are immediately recognisable to us. We have this deep inate understanding from all the tales we’ve ever heard from childhood.
They just resonate deeply, and we don’t even have to think about it to understand what they are all about.
This immediate recognition can be a really powerful device in branding as a shortcut to quickly create a powerful perception of your brand.
Who are YOU…?
It’s crucial to know who your brand is in your particular stories.
This will avoid confusing your audience and create a shortcut to connection.
If you’re not already clear on what type of character your brand is, I can help! Take my quick quiz here to help shine some light.
It will only take you about 5 minutes, and it will give you lots of food for thought, and clarity on who the hell your brand actually is, or needs to be, in this story of yours.
If you’re on a desktop, use the arrow keys on your keyboard to scroll through the options.
Why is knowing who I am as a brand important?
Knowing all of this will not only give YOU clarity in your messaging, but it’s a really crucial building block for the imagery that I will create for you…
Your character will shape everything from location choices, props, camera angles, poses, activities, colours…. it’s the basis of everything.
So it’s a win win, really!
And don’t worry, it doesn’t mean dressing up in a cape!
For most people 🙂
